Search Engine Optimization is a set of methods aimed at improving the ranking of a website in search engine listings, and could be considered a subset of search engine marketing.
Search Engine Optimization is the process in which your Web Site undergoes redevelopment to properly and best communicate your keywords to search engines. In order for your Web Site to rank highly among major search engines, you must understand how they become ranked.
Search engines rank Web Sites based on two major factors:
- Unique content with pertinent keywords in the body, and link popularity - the number of quality incoming links your Web Site has.
- Other important algorithms that determine your ranking with search engines are the architecture of the site, visibility of your content, underlying code and how natural your site appears to the engines.