Think of branding as who you are and marketing as how you tell people about it. Branding is the foundation — it defines your image, voice, and positioning. Marketing uses that foundation to attract and retain patients through advertising, websites, social media, and more.
Brand identity is how your practice looks, sounds, and feels to patients. It includes your logo, colors, fonts, photography style, messaging, and even the experience you create in your office and online. It's the "personality" of your practice in the minds of your patients.
Typically, the full process including strategy, visual design, and messaging - takes about 14 business days. See our 5 Simple Step Flowchart for Creating a Dental Brand. We tailor it based on your goals, how quickly you can provide feedback, and the complexity of your practice.
Not always — but if your logo looks outdated, doesn't reflect your current services or philosophy, or isn't consistent across platforms, it's time for a refresh. Your brand should evolve just like your practice grows and modernizes.
A successful dental brand is clear, consistent, and emotionally connects with your ideal patients. It communicates trust, quality care, and a unique experience they can't get anywhere else. It's also visually polished and feels modern yet welcoming.
Good dentistry is essential — but patients often choose a dentist based on trust, reputation, and first impressions before they ever sit in your chair. Your brand is what shapes those first impressions. A strong brand helps you stand out, build loyalty, and command higher value in a competitive market.
Yes, a strong brand makes your marketing more effective. It increases recognition, trust, and referrals. Patients are much more likely to call or book online when they feel a strong, positive impression right from the start.
Can one brand still represent all of us? Absolutely. We design your brand to represent the practice as a whole, not just an individual dentist. We focus on the collective strengths, values, and experience you offer as a team, so every doctor feels included.
No, even solo practitioners can (and should) have a strong brand. In fact, smaller practices often benefit even more because a polished brand helps you compete with larger corporate dental offices while maintaining a personal, boutique feel.
