Lead generation landing pages are utilized in dental ads that advertise a particular procedure or promotion. Lead generation pages typically have a simple design, with a clear and concise message that directs potential patients to easily schedule an appointment, call the office, or make inquiries via the Call2Action live chat system.
The primary objective of creating a procedure landing page is to rank well on search engines for specific dental procedure-related keywords, with the ultimate aim of attracting potential patients. This standalone page is intended to inspire visitors to take action by requesting additional information or scheduling an appointment.
The goal of a great landing page is to increase conversion rates in order to reach your marketing growth goals. The landing page is a standalone page created for a specific campaign or dental procedure.
A landing page is usually promoted through Dental Search Engine Marketing
(Pay-Per-Click marketing campaigns on platforms likes Google, Facebook & Instagram Ads).
Automate your campaigns so you can move prospective patients further down the funnel and generate more qualified leads. Create a workflow with compelling messaging to nurture your leads and show them what is it you have to offer them:
Base your automated workflow on timing, personalization and segmentation, for instance, use segmentation (based on patient details gained in the awareness stage) to send individually tailored offers and promotions.
Drip campaigns that gradually expose sign-ups to your dental practice and offerings, with increasing detail and specificity.
A/B test your campaigns as much as possible to raise your conversion rates even higher.