Is it okay to use the term 'painless dentistry' in ads?

Terms like 'painless' or 'pain-free' are risky. Google may flag them as misleading, and some regional regulators also discourage them. Use terms like 'comfortable care' instead.

Can I bid on a competitor's name in Google Ads?

You can bid on a competitor's brand name as a keyword, but you can't use their name in your ad copy. Be strategic but respectful.

Do I need to include a disclaimer in dental ads?

In most cases, yes. Especially if you mention specific claims or promotional pricing. A brief disclaimer on the landing page often meets compliance requirements.

Can I advertise teeth whitening services?

Yes, you can. Just avoid exaggerated claims like 'whiter teeth in one visit guaranteed.' Focus on safe, professional whitening under dental supervision.

Are promotions like 'Free Consult' allowed in Google Ads?

Yes, but you must clearly state what's included and avoid misleading language. The landing page should back it up with terms and any conditions.

Do dental Google Ads need to link to a Privacy Policy?

Yes. If you're collecting patient data through forms or tracking behavior, your landing page should include a Privacy Policy to comply with ad and legal standards.

Can Dentists Advertise Botox on Google Ads?

Q: Can I use before-and-after photos in my Google Ads?

No, Google does not allow before-and-after images in ads, including dental cases. It's considered a violation because it implies unrealistic results or plays on self-esteem.

Q: Are testimonials allowed in Google Ads?

You can't use testimonials directly in the ad copy. However, they can appear on your landing page. Your ad should focus on services, not patient claims.

Q: Can I advertise Botox treatments as a dentist?

Yes, but carefully. In dentistry, Botox is often used for therapeutic reasons like TMJ disorders or bruxism. Avoid cosmetic claims, and clearly state the medical purpose in your ad.

Q: What's the best way to advertise emergency dental care?

Google allows you to promote emergency dental services, but be clear and specific. Use keywords like 'same-day dental appointment' or 'urgent dental care' and back them up with availability info on your landing page.

Posted by Cătălin on Wed, 11 Jun 2025 https://marketdental.com/

Wondering if dentists can advertise Botox? Here’s a clear, dentist-friendly guide to staying compliant with Google Ads and advertising laws.

Advertising in dentistry isn't always straightforward, especially when you're running Google Ads. Here are ten of the most common questions we hear from dentists about online advertising, along with clear answers to help you stay compliant and get results.

1. Can I use before-and-after photos in my Google Ads?

No. Google doesn't allow before-and-after images in ads, even if the transformation is legit. It's considered misleading or emotionally manipulative.

2. Are testimonials allowed in Google Ads?

You can't include testimonials in the ad copy itself. But you can showcase them on your landing page. Keep the ad focused on services, not patient experiences.

3. Can I advertise Botox treatments as a dentist?

Yes, as long as you're clear it's for therapeutic use, like treating TMJ or clenching. Avoid wording that implies cosmetic enhancements.

4. Is it okay to use the term “painless dentistry”?

Not really. Terms like 'painless' are seen as potentially misleading. It's safer to talk about ‘gentle' or ‘comfortable' care instead.

5. Can I bid on a competitor's name?

Yes, but with limits. You can target their name as a keyword, but don't include it in your ad text or headline. That could land you in trouble.

6. Do I need to include a disclaimer?

Usually, yes, especially if your ad mentions pricing, outcomes, or time-limited offers. A simple disclaimer on the landing page often does the job.

7. Can I promote teeth whitening?

Absolutely. Just don't overpromise. Skip terms like “instantly white” or “guaranteed.” Stick to safe, honest language.

8. What's the best way to advertise emergency dental care?

Be specific. Use terms like “same-day dental appointment” or “urgent dental visit,” and make sure your landing page explains availability clearly.

9. Are promotions like “Free Consult” allowed?

Yes, as long as they're legit. Make sure your landing page spells out exactly what's included, and avoid vague or exaggerated language.

10. Do I need to link to a Privacy Policy?

Yes. If you're collecting patient info or using any kind of tracking, a clear Privacy Policy on your site is a must, for both ad platforms and legal protection.

Dentists Advertise Botox Google Ads