What Dentists Should Expect from Marketing Companies in 2026

Written by Cătălin Alex on Sat, 18 Jul 2026 https://marketdental.com/

Realistic Cost Benchmarks for CPL, CPC & New Patient Acquisition in Canada & the US

Understanding Marketing Costs in Dentistry

While rent, staff salaries, and equipment are typically much larger expenses, effective marketing is one of the most important investments for growth. It directly determines how many new patients walk through your door. Knowing the industry benchmarks helps you spend wisely, get a strong return, and avoid overpaying for poor results.

North American Dental Marketing Benchmarks (2025–2026)

All figures shown in CAD for easy comparison.

Metric	Averaged Range	Typical Target
CPC (Cost Per Click)	$7 – $13	$9 – $11
CPL (Cost Per Lead)	$70 – $160	$95 – $120
CPNP (Cost Per New Patient)	$180 – $380	$220 – $280

By Procedure Type

General Dentistry: CPL $70–$160 | CPNP $180–$320
Emergency: CPL $90–$220 | CPNP $150–$280
Cosmetic / Invisalign: CPL $160–$380 | CPNP $250–$480
Implants: CPL $220–$550+ | CPNP $300–$650+

Use this calculator to check your current performance.

Dental Marketing ROI Calculator

Cătălin Alex - Canadian dental marketing author

Written by Cătălin Alex on Sat, 18 Jul 2026

Canadian dental marketing author at MarketDental

Dental marketing focused on clinic growth, patient acquisition, and SEO for dentists across North America.

dental website, dental marketing, dental SEO