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Duplicate Content

Many dentists choose to have multiple domain names to protect their dental practice branding from competitors or domain sellers.

Is there any SEO benefit for having multiple domains?

There is no real SEO benefit in having multiple domains redirected to the main website.
If have multiple domains which direct prospective patients to the main website. You must use a permanent re-direction method (301 redirect). The 301 redirect tell a search engine of this permanent redirection and it's not considered duplicate content.

Are keywords in domain names and links are important?

Having dental procedures keywords in your domain name or links plays a smaller role than your website's overall content. Search engines are more focused on the quality of your content and the websites that have links pointing to your website.

Although, in a competitive market like dental care, having your location or dental procedures keywords in your domain name it is a factor to be considered along with all the other small factors. Search engines doesn't say that keywords in domain names are not important, it's just not so important in their algorithms.

Matt Cutts, head of Google’s Webspam team explained this in the following video:

Domain names are for people.

Make sure your domain is unique, easy to type and easy to remember.
See our article Tips for Choosing the Right Domain Name

Purchase additional domains for your dental website at

Make a web page for each dental procedure.

If you have a relatively small number of dental procedures, you could have a single page that list all your services. If you have a lot of dental procedures, you could have a web page for each service and each web page should have a unique URL.

If you do that, make sure you don't have duplicate content.
Duplicate content is text that appears on the Internet in more than one website. If two or more websites have duplicate content it is difficult for search engines to decide which version is more relevant to a given search query.

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