Facebook Ratings was replaced by Recommendations. Your patients instead of giving a star rating on a 1 to 5 scale, are now simply asked whether or not they would recommend your dental practice. Facebook is hoping this change will push people to write more extensively about their experiences, which will lead to more authentic, richer reviews.
Now when a patient recommends your dental office, Facebook will encourage them to write a more in-depth recommendation. Users will now see a required minimum character count (25 characters), a choice of category-based attribution tags that they can click to easily add, and the option to add photos.
One of the most effective forms of marketing will always be word-of-mouth. That's because patients trust recommendations from their friends and family, as well as people who have had real-life interactions with your office. Facebook’s new recommendation platform effectively uses this word-of-mouth style of marketing to encourage customers to share richer feedback that will help your dental office become more visible within your local community. These recommendations will appear when prospective patients are searching anywhere on Facebook.
With over 1.6 billion people around the world connected to a small business on Facebook, and 2 in 3 users visiting the Facebook page of a local business at least once a week, Facebbok is hoping these changes will combat a recent algorithm update that saw companies’ organic reach decline and make it easier for users to connect with local businesses.
One of the major changes Facebook announced with this update is that it will be easier to report content in recommendations that is fraudulent, dishonest, spam or paid for. This is not the case currently with reviews, which are very difficult to dispute and/or have removed.
Interestingly, it appears that the revamped reviews section will also pull in posts in which users tag or check into the business. Unfortunately, page admins will be unable to comment on or respond to these types of posts unless they are friends with the person who tagged their business.
Unlike the current reviews, recommendations will no longer be confined to a business’s Page. Instead, Facebook says “recommendations appear on your page and are discoverable across Facebook when people are searching for, or talking about your business. Because we know that people trust the opinions of those they know most, these recommendations will be surfaced most prominently.”seo facebook